Build communication systems that drive clarity, trust, and action
I work with leaders to transform scattered messaging into structured, scalable systems - powered by AI, guided by LEAN, and grounded in human-centered storytelling and neuroscience.
Let’s design a system that scales your voice, sharpens your strategy, and speaks human.
Storytelling that moves people - and strategy that moves business
I’m Jeanette Fabros Knudsen - strategic advisor, brand storyteller, and founder of Fabros Agency. I help leaders and businesses craft communication systems that build trust, drive alignment, and scale their voice - with storytelling at the core.
Over the past 12+ years, I’ve worked with global organizations like FLSmidth, Novo Nordisk, the UN, and the Danish Ministry of Foreign Affairs - helping transform complex ideas into clear, compelling narratives that spark action.
My approach: Strategy meets story
At Fabros, storytelling isn’t a soft skill - it’s a system for clarity, connection, and leadership at scale.
Trusted by leaders at:
Why Communication Is Your Most Powerful Tool Today
In complex, high-stakes environments, it's not the smartest strategy that wins - it’s the one people understand, believe in,and act on.
Here's why communication is your most powerful competitive advantage:
1. It drives decision
Clarity drives action.
Strategic storytelling turns vision into confident decisions - not endless alignment meetings.
2. It builds trust
Consistency builds credibility.
When your message shows up aligned across leaders, platforms, and teams, trust compounds - and confusion disappears.
3. It speeds you up
Clear systems = faster execution.
Communication workflows reduce rework, delays, and “just checking” moments - so teams move with confidence.
4. It makes AI useful
AI is only as smart as your system.
I help leaders turn AI from a noisy tool into a powerful amplifier, guided by clear messaging standards and ethical guardrails.
5. It breaks silos
Alignment beats assumptions.
Great communication flexes across departments and cultures, without losing clarity or direction.
6. It scales you
Your voice, even when you're not in the room.
Communication systems make your leadership presence scalable, across teams, time zones, and platforms.
Who I work with:
Leaders & Experts
For consultants, advisors, and executives ready to amplify their voice.
I help you design a signature story and messaging system that builds credibility, trust, and traction - online and off.
- Personal brand positioning
- Thought leadership content systems
- Visibility strategy with clarity and purpose
Businesses & Boards
For executive teams navigating complexity, change, or growth.
I help you align leadership messaging, streamline internal communication, and bring clarity across cultures and silos.
- Strategic communication audits & systems
- AI-integrated workflows for alignment at scale
- Story-driven messaging that builds trust across orgs
Whether you're a team of one or a leadership team of 20, the goal is the same: communication that drives clarity, trust, and aligned action at scale.
Curious if this fits your context?
Let’s explore what communication systems could do for your voice, vision, and velocity.
What others are saying about Jeanette Fabros:
Kristen Tate
Senior Director, Head of Communications and Media Relations, Danfoss
Jeanette is a creative problem-solver who approaches her work with a mix of curiosity and skill. Leaders turn to her for sound judgment, thoughtful guidance, and trusted, strategic counsel.
Rasmus Windfeld
Director, Group Media Relations, Rockwool
“I’ve seen Jeanette bring structure and creativity into complex communication challenges. She knows how to cut through the noise and make leaders’ messages land with impact and credibility. Jeanette turns communication into a true leadership advantage.”
Let’s build your AI-powered messaging strategy - one that aligns with your goals and speaks human.
Stay updated on strategic communication
The Leadership Lemming Effect - Fabros Agency Blog
Welcome to the Blog
The Leadership Lemming Effect
Leadership sets the tone but not always in the way we hope.
At Fabros Agency, we call this The Leadership Lemming Effect:
A pattern where leadership behavior - conscious or not, ethical or otherwise - quietly cascades through an organization.
It shapes culture. It rewrites norms. And it teaches people how to survive.
We’ve all seen it:
Pressure at the top becomes policy in the middle
Toxicity gets rebranded as “urgency”
And slowly, silently, people begin to trade values for validation
This blog explores what happens when leadership drifts and the human cost that follows.
Not through theory, but through real-world insights, observations, and stories from the frontlines of change, communication, and culture.
Because leadership isn’t just a title.
It’s a signal. A multiplier. A mirror.
And when leaders lose sight of their impact, the whole system moves - sometimes in the wrong direction.
Here, we question that drift.
We name the patterns.
We explore how to lead without the cliff.
Welcome to the conversation.
Let’s build the story your strategy deserves - and the system to scale it.
Powered by AI. Grounded in clarity. Built for real leadership.
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